How we got in hot water
KD Navien is the global leader in tankless condensing technology. Simply put, they make the coolest looking, most energy efficient systems for residential and commercial applications.
Our strategy focused on commercial contractors since our research showed homeowners trusted professional recommendations more than consumer advertising.
Over a 12-month period, we took an integrated marketing communication approach to introduce two new tankless water heaters, a combination water heater/boiler and new tankless boiler.
The campaigns included
- Public relations
- Testimonial videos
- Product demonstration videos
- Consumer brochures
- Contractor brochures
- Professional brochures for builders/architects
- Trade advertising
- Trade show support
- Email blasts
- Banner ads
Specialty brochure outline the advantages of including Navien units in new construction.
PKA developed high-content microsites to showcase Navien features and benefits to professional contractors