Package design really pops
Popcorn fanatic Bruce Prom usually bypassed the Valley Popcorn display at this local Sendiks when he grabbed his weekly supply of Skinny Pop. But when he looked a little closer, he discovered Valley Popcorn was actually lower in calories than the market leader. The “Big Bag o’ Corn” label and movie theatre theme completely hid the benefits, including the fantastic taste that only comes from popping corn in small batches of pure coconut oil.
Valley Popcorn cooks the finest hybrid kernels in small batches using pure coconut oil. At only 35 calories per cup, it tastes great and it’s easy on the waist.
The new design highlights the advantages and provides
a fresh, healthy image.
While popular with their core customers, the old bag design did not attract
consumers looking for a healthy snack.