The beat goes on

Ten-year old Grant Schoen was a perfectly healthy child and an exceptional athlete. In 2013, when he stayed home from school with a low-grade fever, he took a nap and never woke up. The doctors said he died of SCA (Sudden Cardiac Arrest). Grant’s parents, Jeff and Tammy Schoen, founded HeartSafe Wisconsin, Inc. to help educate people about life-saving CPR, encourage the placement of AED’s (Automated External Defibrillators) in public facilities, and to provide youth heart screens for otherwise undetected heart problems.

HeartSafe Wisconsin reached out to PKA Marketing to help spread their message. We developed the logo and slogan: Get Smart. Save a Hearth. The PKA creative team also wrote and designed a brochure/direct mail piece that tells the HeartSafe Wisconsin story with a call to action for contributions.

Working with local business leaders and a local hospital, the PKA team created a series of promotional material for HeartSafe Awareness Day in Cedarburg, Wisconsin. The event provided free youth heart screening, CPR classes, blood pressure checks, and information about a heart-healthy lifestyle. Materials included a banner, posters, and HTML emails.

HeartSafe Wisconsin is working to increase awareness of SCA throughout Wisconsin. To find out more, visit

Logo Design

PKA created a distinctive logo and memorable slogan for HeartSafe Wisconsin.



This 8-page brochure can be used for handouts at events and for direct mail.



These posters tell the Heart Save Wisconsin story and encourage community involvement.


eMail Campaign

PKA created this HTML email graphic to promote Heart Safe Awareness Day.