We teach an old dog some new tricks
Roydan Enterprises has a very successful software product called Bloodhound that helps collection agencies track down debtors, plus a lot more. The client developed significant improvements and wanted their industry to know there was more to Roydan than the Bloodhound brand.
Roydan challenged PKA to develop a strategy to promote the Bloodhound brand but also build the Roydan corporate identity. We started with a new robust website—www.roydan.com. To promote the new corporate direction, we not only developed a new logo but also created a short animated video. We also included online literature to promote three new enhancements to Bloodhound.
A new corporate identity
Roydan Enterprises wanted a fresh look to reflect the enhancements the company was making to their software. PKA created the logo and tagline.